African showbiz news and entertainment

Babes Wodumo’s viral ‘mom-in-law insults’ video was a PR stunt

South African Gqom musician and dancer Babes Wodumo found herself at the top of social media trends after a video of herself chanting insults at her mother-in-law circulated on social media.

In the video which appeared to be a Live Instagram, Babes is heard hurling insults at her hubby’s mother for allegedly leaving Mampintsha three days after he was born calling her the B word.

The Wololo hitmaker was threatening to get into a brawl with her mother-in-law. This comes in the wake of Babes announcing she will be releasing an EP called Crown on Friday.

Although the insults sounded very serious and harsh, West Ink Records manager Sbu Ncube said the video was just a publicity stunt to draw attention for her EP.

“Wanted to do something that will trend, bring the eyes to us and it worked. I asked Babes to do it at a time when children would be sleeping and won’t witness the strong language,” said Ncube.

Fans were not impressed with the PR stunt excuse as they raised concerns about her damaging her own brand. Ncube compared Babes to legendary artists Brenda Fassie and Mshoza who owned their truth.

“You need to understand Babes’ brand. It’s different. It’s almost similar to the late legendary Brenda Fassie. She was herself. Mshoza was herself too. Everyone has their own lane. That’s what sells Babes.

“Every character has their own selling line. So who knows, another stunt like that could come out soon,” added Ncube.

Babes also released a statement apologizing for the strong language.

“Due to the delay in the release of the Crown EP, I had to draw your attention to the point where I give you a taste of part 2 of Sponge Wodumo’s story. I’m sorry to those who I might have offended.

“Due to the strong language I had no choice but to do it around that time to protect my younger fans,” read the statement.

The publicity stunt excuse does not really hold water as Babes and her mother-in-law have on numerous times fought in public.

In April this year she laid charges against her husband’s mom after she claimed Babes was faking her pregnancy.

In turn Mampintsha’s mom cursed their marriage.