African showbiz news and entertainment

Makhadzi signs R120 million sneaker ‘mega deal’ with Kicks Sportswear

Makhadzi deal comes hot on the heels of rapper Cassper Nyovest's R100 million deal with Drip.

South African musician Makhadzi has announced she has signed a life-changing multi million-rand deal.

The ‘Ghanama’ hitmaker announced on Instagram that the deal is to create apparel, sneakers and accessories that represents everything she’s about.

She credited the deal to “God’s timing”.

“I am happy to announce that I have signed a R120m (US$800 000) mega deal called Kokovha with Kicks Sportswear to develop and create amazing products that will reflect everything that I am and believe in.

“When God’s timing is right everything falls into place, blessings come together and dreams become a reality,” wrote Makhadzi.

She said she will reveal more details about the kind of products her fans should expect in the coming weeks.

Congratulatory messages have been pouring in for the singer.

Sammy (the owner of Kicks Sportswear) also posted on his Instagram explaining why he chose Makhadzi.

“My intentions are clear that we need to drive the idea of partnership and collaboration. This way it is possible to change the circle of poverty for good and impact as many people as possible.

“Over the past weeks we perfected our deal to make sure we both sit at the table. We also know that we will need all the support we can get from you as we are about to embark on an incredible journey.

“Over the next few weeks I will be sharing more details about this deal. Makhadzi is a rare gem with so much energy and talent. She is enthusiastic about her craft and is willing to put in the work. In all aspects of this deal it is a blessing, and it’s more than just me!” he wrote.