Tbo Touch opens international media and broadcasting school
South African media mogul Tbo Touch, real name Thabo Molefe has announced that he is launching a media and broadcasting school which will take the industry by storm.
In his announcement he also revealed that he is the new executive director of the International Institute of Broadcasting (IIOB).
According to information on the IOOB’s website, the institution is a private tertiary academic institution specializing in the broadcasting industry.
The IIOB posted on twitter saying, “We’re excited to share more information about the International Institute of Broadcasting! Hear from our Founder and Executive Director @iamtbotouch in this video.”
The media mogul who is also a businessman also added that he will be giving away scholarships to future media icons.
“Follow, @liobNet for the next 4 weeks we will be giving away scholarships to deserving students first apply on https://iob.net and connect with our global team of lecturers in NY, Umhlanga and Joburg. All students can apply! #iiob2021.”
Tbo Touch took to Instagram explaining how he had been working on the idea about the institution for the past two years having sleepless nights but now he is seeing the fruits of his hard labor.
He also explained that there is a drought in the development of talent in South Africa.
“There’s a serious drought in talent development in our media landscape. I switch from radio and tv stations from time to time and ask myself what happened? Toast to the few that still got that spark and those who are yet to come.
“After a long chat with industry friends, I realized that Education is at the nucleus of this drought. The misconceptions of hiring talent based on social media following was the beginning of this degeneration.
“Top 5 iconic radio personalities are hardly on social media. A social media following is not the sole accurate measure of influence.
“It has to be sustained but the depth of your talent, skill and gravitas. I decide to approach industry heavyweights to join me in crafting the NEXT, John Kani and Oprah Winfrey.”
